FIFA women 2023 show sustainability strategy

Article posted by Coliseum, September 26^th, 2022

Image: FIFA

The sustainability strategy for the FIFA Women’s World Cup 2023™ is aligned with FIFA’s longstanding sustainability framework and ambitions, as well as with the social, economic and environmental priorities in Australia and Aotearoa New Zealand (current Māori-language name for New Zealand). The actions and measures for the tournament will cover the key topics of accessibility, safeguarding, human rights, workers’ rights, gender equality, health, climate action, waste minimization, Green buildings, and procurement.

‘FIFA’ stated that FIFA has achieved significant milestones as it harnesses the power of football to improve people’s lives and protect the planet. The world football’s governing body possesses extensive knowledge and expertise in the sustainable management of mega sporting events. A dedicated team of subject-matter experts develops and implements consistent frameworks and systems that support each tournament, ensuring optimal sustainability outcomes and continuous improvement.

Zürich, Switzerland-based FIFA is an international governing body of association football, beach football and futsal. It was founded in 1904 to oversee international competition among the national associations of Belgium, Denmark, France, Germany, the Netherlands, Spain, Sweden and Switzerland.

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FIFA Approach

To continuously develop FIFA requirements and benchmarks, constantly improve the way they deliver their tournaments by integrating sustainability throughout their lifecycle and tailor its bespoke strategies to ensure they are relevant to their time and place.

Anchored in Global Priorities and Local Realities

‘FIFA’ further stated that any sustainability strategy related to FIFA competition is anchored in a framework that takes world football’s governing body’s global sustainability priorities and commitments into account, including relevant international standards.

A FIFA sustainability strategy is also based on the specificities of the particular competition and the opportunities and realities of the Host Country/Countries.

FIFA Women’s World Cup 2023™

The 2023 FIFA Women’s World Cup™ is scheduled to be the 9^th edition of the FIFA Women’s World Cup™, the quadrennial world championship for women’s national football teams organized by FIFA. The host countries are Australia and New Zealand and will be held from July 20^th to August 20^th, 2023.

The sustainability strategy for FIFA Women’s World Cup 2023™ is aligned with FIFA’s longstanding sustainability framework and ambitions. It is further shaped by the key social, economic, human rights, and environmental priorities for the current time and geographical context to ensure that it acts as a bespoke strategy with initiatives that drive optimal sustainable outcomes for the tournaments in Australia and Aotearoa New Zealand.

Aligned with the principles of sustainable event management and continual performance improvement, the priorities and initiatives will continue to evolve. Changes will be informed by comments made by partners and stakeholders, including the local communities in Australia and Aotearoa New Zealand, the progression of global best practice, new international standards, and other important external factors.

Priorities:

Promote gender equality and equity;
Foster a human rights compatible, inclusive, respectful, and discrimination-free event;
Safeguard and protect participants and attendees from harm or abuse;
Ensure accessible venues for disabled people and people with limited mobility;
Develop women’s football in host countries and region;
Protect the health of all participants and attendees;
Protect workers’ rights;
Ensure access to remediation;
Reduce the climate impact;
Minimize waste sent to landfill;
Foster more sustainable buildings; and
Ensure sustainable procurement.

Policies and Procedures

Good governance requires clear guidelines formalized through organizational policies and procedures to enable systematic implementation of the objectives within the sustainability strategy. Cooperation with external stakeholders is a prerequisite in implementing many of the sustainability initiatives. FIFA has existing relationships and partnerships in place with a wide range of stakeholders that will be important for the event. Furthermore, high importance will also be given to the new connections created in Australia and Aotearoa New Zealand.

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