Global Payments ease-of-pay in Atlanta venues


Hawks and Braves partner with global payments Image: Global Payments, Atlanta Hawks & Atlanta Braves

The Global Payments Inc., a leading worldwide provider of payment technology and software solutions, announced on February 10th new partnerships with both the Major League Baseball (MLB) team Atlanta Braves and the National Basketball Association (NBA) team Atlanta Hawks for Global Payments to serve as the official Commerce Technology Provider for the Braves’ home Truist Park and the Hawks’ home – the State Farm Arena – both in Georgia (US).

‘Atlanta Hawks’ stated that with these new partnerships, the Global Payments will now serve as the Commerce Technology Provider for all of Atlanta’s major sports and entertainment venues, having partnered with the 71,000-capacity Mercedes-Benz Stadium, home of the National Football League (NFL) team Atlanta Falcons and the Major League Soccer (MLS) team Atlanta United FC, in 2021.

Atlanta, Georgia (US)-based Global Payments Inc. is leading payments technology company delivering innovative software and services to its customers globally. Its technologies, services and team member expertise allow them to provide a broad range of solutions that enable their customers to operate their businesses more efficiently across a variety of channels around the world.

With approximately 25,000 team members worldwide, the Global Payments is a Fortune 500® company and a member of the S&P 500 with worldwide reach spanning over 170 countries throughout North America, Europe, Asia Pacific, and Latin America.

The Atlanta Braves are an American professional baseball team based in the Atlanta metropolitan area (US). The Braves compete in Major League Baseball (MLB) as a member club of the National League East division. The Braves were founded in Boston, Massachusetts, in 1871, as the Boston Red Stockings.

Based in Atlanta since 1966, the Braves are the longest continuously operating franchise in Major League Baseball. Since 1991, Braves teams have earned two National League wild cards, 20 division championships, six National League pennants, and two World Series titles.

The 41,084-capacity Truist Park is a baseball stadium in the Atlanta metropolitan area (US), approximately 10 miles Northwest of downtown Atlanta in the unincorporated community of Cumberland, in Cobb County, Georgia. Opened in 2017, it is the home ballpark of Major League Baseball’s Atlanta Braves.

The Atlanta Hawks are an American professional basketball team based in Atlanta (US). The Hawks compete in the National Basketball Association (NBA) as a member of the league’s Eastern Conference Southeast Division. The team plays its home games at the State Farm Arena.

Committed to entertaining and uniting the City of Atlanta since 1968, the Atlanta Hawks and the State Farm Arena, under the leadership of Principal Owners Tony Ressler and Jami Gertz, continue to build bridges through basketball by following its ‘True to Atlanta’ mantra. On the court, the Hawks’ exciting young core is led by All-Star point guard Trae Young as the organization received the NBA’s top ranking in overall in-game experience for the last two seasons. Off the court, the Hawks organization focuses on positively impacting the lives of Atlantans through providing access to youth basketball, fighting food insecurity and the recent transformation of the State Farm Arena into Georgia’s largest-ever voting precinct for the 2020 elections.

The 21,000-capacity State Farm Arena is a multipurpose arena located in Atlanta, Georgia (US). The arena serves as the home venue for the National Basketball Association’s Atlanta Hawks.

‘Atlanta Hawks’ further stated that the Global Payments was selected for its ability to deliver distinctive cloud-based software and payment solutions that will enable the Hawks and Braves to create enhanced, frictionless experiences that increase fan engagement, drive loyalty and improve operational efficiency.

Commented Cameron Bready, President and Chief Operating Officer (COO) of Global Payments, “Fans have returned in force to live events, and they are bringing their appetite for frictionless, digital and in-person interactions with them. As the line between physical and virtual experiences increasingly blurs, we are delighted to work with our hometown Braves and Hawks – two world-class organizations – to help deliver memorable experiences that surpass the high expectations of today’s digitized sports fans.”

The Global Payments will bring its expertise in restaurants, food and beverage service management, ticketing and retail to further elevate the Truist Park and the State Farm Arena and help them deliver an unmatched fan experience.

Said Steve Koonin, Atlanta Hawks and State Farm Arena Chief Executive Officer (CEO), “Our partnership with Global Payments uniquely aligns with three of our core values: Providing an incredible fan experience, using innovation and technology to enhance those experiences and always remaining ‘True to Atlanta’ by aligning with Atlanta-based companies with strong values. We are excited that Global Payments will be an integral part of how we provide our fans with more choices and optionality at the State Farm Arena.”

Observed Derek Schiller, President and head honcho of the Atlanta Braves, “When fans visit Truist Park, they expect fast, seamless transactions that allow them to get to their seats quickly and enjoy the game. This new partnership with Global Payments will continue to elevate our fan experience and Truist Park’s status as a best-in-class ballpark.”

Technology integrations with both teams will begin in the first quarter of 2023.

Global Payments provides a multitude of payment and technology services to more than 150 stadium and entertainment venues throughout the United States, Canada and Europe, enabling operators to find unique ways to delight their fans. Consumer expectations for seamless experiences across virtual and physical worlds have never been higher, and Global Payments’ ability to deliver a complete ecosystem of technologies has never been more critical.

Added Bready, “We excel in complex environments where leading edge technologies, fully integrated solutions and high resiliency and reliability are needed, which is why stadiums and entertainment venues are turning to us to help solve their most pressing business challenges,”

Additionally Global Payments, the Braves and the Hawks will collaborate to amplify efforts to strengthen under-represented communities through education and resources that help improve lives and create strong foundations for the future. These new partnerships further highlight Global Payments strong commitment to its hometown communities, consistent with the company’s mission, culture and values.

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