Inter Miami’s home becomes Chase Stadium

Article posted by Coliseum, February 22^nd, 2024

Image: Inter Miami FC

Inter Miami CF and JPMorgan Chase have struck a naming rights deal for the MLS club’s 21,500-seat home venue, located in Fort Lauderdale, Florida.

The electric home of Inter Miami CF will now be known as Chase Stadium. Formerly called the DRV PNK Stadium, the unveiling of the new name took place on the eve of the MLS season opener between Inter Miami and Real Salt Lake.

Built on the site of the now-demolished 17,417-capacity Lockhart Stadium, the 21,500-seat stadium is the home pitch of Inter Miami CF and its MLS Next Pro reserve side Inter Miami CF II.

Apply for membership

The major, multiyear partnership sees JPMorgan Chase become an official main partner of David Beckham’s Inter Miami CF.

Chase will have a visible presence throughout the stadium with major signage on the interior and exterior of the stadium.

Inter Miami CF will also introduce the J.P. Morgan Suite Level and VIP Entrance and showcase the company’s brands on key visuals with LEDs and other stadium signage.

The new name will also herald plenty of promotions for Herons fans and Chase customers, including presale ticket access, preferred seating and discounts on merchandise at the team store and food concession stands are also expected to be on offer.

The US’s largest bank has a select and impressive resume of relationships in the sports industry including with Madison Square Garden, the US Open, F1 Miami Grand Prix, Chase Center, home to the Golden State Warriors, and the NBA’s Atlanta Hawks, to name a few.

The partnership with Inter Miami CF marks Chase’s first stadium naming rights deal in professional soccer.

Inter Miami CF Chief Business Officer, Xavier Asensi, said, “Inter Miami is honored to partner with the country’s largest bank, JPMorgan Chase. We could not have envisioned a more fitting new main partner, as we look forward to chasing our dreams at Chase Stadium in 2024 and beyond.

“When it comes to partnerships, we believe in quality, and we are thrilled to kick off an exciting campaign ahead alongside an impactful partner like Chase.”

Inter Miami CF and JPMorgan Chase have come together over a shared commitment to investing in South Florida’s local communities and creating a stronger, more inclusive economy.

JPMorgan Chase has nearly 3,000 employees in South Florida and more than 14,000 Florida-wide. Chase, the firm’s U.S. consumer and commercial banking business, serves more than 300,000 small business clients and 1.7 million consumers locally through its more than 175 branches in South Florida.

Daniel Pinto, President and Chief Operating Officer of JPMorgan Chase, said, “Inter Miami CF and JPMorgan Chase are two global brands that share a common goal of uniting communities and people around the world.

“We not only do business throughout Miami and South Florida, the region is home to many of our employees, customers and community partners. Having grown up in Argentina, I have long been an admirer of how this sport can lift up a city economically and culturally, and we’re excited to play an even bigger role in the region’s vibrant economic growth.”

Going forward, the two organizations will collaborate on methods to build thriving communities and drive sustainable impact across the region.

Carla Hassan, Chief Marketing Officer of JPMorgan Chase, added, “Inter Miami CF has become one of the most recognizable and innovative brands in sports, and they have developed and executed a vision for on and off the field excellence.

“Their fans are passionate, committed, and proud that Inter Miami CF represents the unique and diverse identity of the area. JPMorgan Chase wants to be a part of this journey, reflecting our long-standing presence serving the people of Miami and South Florida at all levels. Together, our two brands will work to lift and inspire our shared community.”

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at coliseum-online.com/alliance and make use of the 365Coliseum Business.

Watch 250 member-exclusive videos with valuable tips for your venue