loanDepot Park joins OVG’s Stadium Alliance

Article posted by Coliseum, February 24^th, 2022

Image: Aecom

Oak View Group (OVG), the global Venue Development, Advisory and Investment company for both the sports and live entertainment industries, and the Miami Marlins (US) of Major League Baseball (MLB), announced on February 16^th that the loanDepot Park, the home of the Marlins, is the latest major league ballpark to join Oak View Group’s Stadium Alliance, an invitation-only group for venues to further develop their respective live entertainment business.

The ‘Athletic Business’ stated that the loanDepot Park joins nine other US venues in the Alliance including several prominent MLB ballparks like the 40,300-capacity Globe Life Field in Arlington, Texas, the 39,504-capacity Target Field in Minneapolis, Minnesota and the 56,000-capacity Dodger Stadium in Los Angeles, California.

The Miami Marlins are an American professional baseball team based in Miami (US). The Marlins compete in Major League Baseball (MLB) as a member club of the National League East division. Their home park is the loanDepot Park. The franchise began play as an expansion team in the 1993 season as the Florida Marlins.

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The 36,742-capacity loanDepot Park is a retractable roof stadium located in Miami, Florida. It is the home of Major League Baseball’s Miami Marlins. It is located on 17 acres of the former Miami Orange Bowl site in Little Havana, about two miles West of Downtown. Construction was completed in March 2012 for the 2012 season.

Los Angeles (US)-based the Oak View Group (OVG) is a global sports and entertainment company founded by Tim Leiweke and Irving Azoff in 2015. OVG is focused on being a positive disruption to business as usual in the sports and live entertainment industry.

As part of the Alliance, OVG will offer loanDepot Park consulting services related to event booking as well as relationships with artistes, managers, agencies, and promoters.

Said Adam Jones, Miami Marlins Chief Strategy Officer, “This partnership with Oak View Group will help us continue to realize the potential and promise of loanDepot Park as a signature venue in South Florida and a year-round entertainment destination for global artistes and internationally-renowned events.”

Said Jeff Nickler, Senior Vice-President, Oak View Group’s Arena & Stadium Alliance, “We’re very pleased to welcome loanDepot Park to the Alliance. Given the location of the venue in one of the most vibrant international destinations, we see loanDepot Park, with its retractable roof technology, attracting an increasing number of year-round events.”

The ‘Athletic Business’ further stated that the Marlins have invested significantly to enhance the experience at the loanDepot Park – completely reimagining and reconceptualizing the food and beverage offerings and activating mobile ordering options, installing unique social spaces outside and inside the ballpark and installing free-flow parking in the surrounding parking garages. To better facilitate additional non-baseball events, the organization recently installed the Shaw Sports B1K synthetic grass surface system to help cut costly sod replacement and reinforce the organization’s commitment to sustainability.

The loanDepot Park also recently announced it will be the first Major League Baseball stadium to host the prestigious Caribbean Series (Serie del Caribe) in 2024.

OVG founded the Stadium Alliance in 2015 with the goal of assisting major league ballparks and stadiums in maximizing their calendars and in generating new revenue through incremental concerts and events. Its mission is to utilize our (read MLB) relationships with the top promoters, agents and managers in the live entertainment industry to deliver the world’s most exciting concert content for MLB Members.

The Miami Marlins combine the tradition of America’s pastime with the energy and excitement of South Florida. The two-time World Series Champion Marlins are dedicated to building sustained success on and off the field as a world-class entertainment venture, while making a positive impact on the community. The loanDepot Park is one of South Florida’s signature venues and an entertainment destination serving as host to best-in-class local, national and international events. The loanDepot Park features offers unobstructed views of Miami’s skyline made possible by six operable glass panels. The ballpark became the first retractable-roof LEED Gold Certified facility in the world and just the second MLB facility to receive the WELL Health-Safety Rating, and is a go-to destination for a first-class entertainment experience.

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