Naming rights deal for North Queensland stadium


Australia's Queensland Country Bank Stadium Image: North Queensland Stadium

The North Queensland Stadium which is being built as a multifunctional space in South Townsville, Queensland, Australia, was officially named the Queensland Country Bank Stadium.

To this end, the Queensland Country Credit Union signed a six-year naming rights deal with the venue recently.

The new 25,000-seat stadium is now in the final stages of construction, ahead of the Elton John concert and the 2020 National Rugby League Premiership season.

The North Queensland Stadium project is a joint endeavor by the Queensland Government, Australian Government and Townsville City Council and is supported by both the NRL and the North Queensland Cowboys. The stadium forms part of the Townsville City Deal inked in December 2016.

Queensland Country Chair Bruno Cullen explained that the investment was an initiative on the part of the organization’s objective to give back to the community. It also synced well with plans to become a member-owned bank from a credit union in February 2020 – “Being member-owned, it’s important that we’re a part of the community and investing in things our members care about, and we do this through education, grants, charity partnerships and sponsoring teams like the North Queensland Cowboys.”

“We’re so excited that the opportunity to add the stadium to the list of ways we’re investing in Queensland communities coincides with our change to become a member-owned bank,” exults Cullen.

“It also comes on the back of two recent mergers with ECU Australia based in Cairns, and Queenslanders Credit Union based in Brisbane. These mergers saw our assets grow by over $700M and membership grow by 25,000. The exposure we get from this commitment will certainly be State-wide and cover our now State-wide membership,” he informed.

“We can’t wait to be involved in the incredible major events, sport and community activities set to take place there,” stated a thrilled Cullen.

Member for Mundingburra Coralee O’Rourke advised, “Queensland Country is the perfect partner for the stadium which is set to host major events, from February. I’m delighted that the successful naming rights partner is also a local, with their head office in Townsville and nearly 50 years’ experience supporting hardworking regional Queenslanders.”

Queensland Country Credit Union is an important business for north Queensland, their decision to come on board as naming rights sponsor reinforces the significance of this investment for the whole region,” O’Rourke further advised.

Member for Townsville Scott Stewart added, “Along with the North Queensland Cowboys, Queensland Country is a household name in North Queensland; once the stadium opens it will be the name on every sports fan’s lips as a must-see for 2020. This venue has been built by North Queenslanders, for North Queenslanders and it’s fitting that a high-profile Queensland business is putting their name to the jewel in our stadium’s crown.”

Steward further maintained, “All of the funds generated from this six-year partnership will go towards maintaining this glorious stadium for years to come, for locals and tourists alike.”

Minister for Sport Mick de Brenni observed that Queensland Country was the perfect partner for the new venue – “We look forward to welcoming Queensland Country to the team, and delivering outstanding events for our passionate sports fans, once the venue opens in February.”

Queensland Country Bank Stadium has a wonderful ring to it, and I know this will be a stadium North Queenslanders will be proud to call their own,” he asserted.

“This venue has been built by locals, and I’m delighted that the successful naming rights partner is also a local, with head office in Townsville and nearly 50 years’ experience supporting hardworking regional Queenslanders,” he further observed.

Queensland Country Bank Stadium Manager Glenn Arboit said the partnership was a terrific outcome for the venue – “We’ll be working closely with our new naming rights partner to put a Queensland Country spin on the stadium, including uniform branding, venue signage, website theming and social media presence.”

“This stadium is going to be world-class, and this partnership will help ensure it is maintained as such, so that we can deliver top class events year after year,” he remarked.

The deal stipulates that Queensland Country branded uniform will be worn by the 800 local hospitality workers at the stadium.

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