New York numero uno sports City on the trot


New York leading sports city Image: UBS

A global ranking of event hosts has named New York (US) as the world’s leading sports city on the trot.

This is the second consecutive year that New York has attained the numero uno position.

In Burson Cohn & Wolfe’s (BCW) annual ‘Ranking of Sports Cities’, the US City pipped London (UK) and Los Angeles (US) to the second and third spots, respectively. Barcelona (Spain) appearing in the top five of the list for the first time – occupied the fourth place, while Paris (France) was placed at the fifth position.

New York was also voted the world’s leading sports City in 2020. It is for the first time in the eight-year history of the rankings that London did not come up trumps.

Burson Cohn & Wolfe is a multinational public relations and communications firm, headquartered in New York City. In February 2018, parent WPP Group PLC announced that it had merged its subsidiaries Cohn & Wolfe with Burson-Marsteller. The combined agency is now known as Burson Cohn & Wolfe.

Burson Cohn & Wolfe (BCW) sources stated that the rankings are based on ‘quantitative digital footprint research’ which measures how often a City is associated with sport. The event hosting consultancy also canvasses the views of International Federations (IFs) and media organizations to take a final decision.

Four of the top five cities in the rankings have staged or will stage the Olympic Games, thus showcasing the sporting showpiece’s prowess to boost a City’s sports hosting credentials.

Burson Cohn & Wolfe (BCW) sources added that Birmingham (Great Britain), Jeddah (Saudi Arabia) and Abu Dhabi (UAE) names figure in the list for the first time, with the emergence of the latter two cities pointing out “the increasing role of the Gulf region in the international sports event market”.

Lars Haue-Pedersen, Managing Director, BCW Sports, maintained, “In a year of postponement, rescheduling, relocation and modifications for sporting events, it is more interesting than ever to discover the extent to which cities are associated with sport. Organizing events became uncertain, tourism was banned, and cities could no longer benefit from the degree of international exposure that is linked to hosting events. As a result, cities were forced to make different strategic choices when it came to sports.”

Haue-Pedersen added, “This year’s results confirm the trends we have been observing for some time in sports and cities. The cities whose image are largely associated with sports are either hosting major international sporting events or are home to renowned professional sports teams that promote the City’s name week after week – as in the case of New York. Sport has a powerful ability to attract, engage and move people, and through an integrated, audience-centric approach, sporting events and professional teams can become excellent vehicles for promoting a City internationally and creating economic impact.”

Burson Cohn & Wolfe (BCW) ranked top 25 cities are as follows:

  1. New York (USA)
  2. London (Great Britain)
  3. Los Angeles (USA)
  4. Barcelona (Spain)
  5. Paris (France)
  6. Lausanne (Switzerland)
  7. Manchester (Great Britain)
  8. Munich (Germany)
  9. Tokyo (Japan)
  10. Madrid (Spain)
  11. Melbourne (Australia)
  12. Berlin (Germany)
  13. Chicago (USA)
  14. Beijing (China)
  15. Milan (Italy)
  16. Sydney (Australia)
  17. Vancouver (Canada)
  18. Budapest (Hungary)
  19. Boston (USA)
  20. Toronto (Canada)
  21. Rome (Italy)
  22. Dallas (USA)
  23. Dubai (UAE)
  24. Montreal (Canada)
  25. Atlanta (USA)

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