PMY acquire experience provider EVENT360

Article posted by Coliseum, April 29^th, 2025

Image: PMY Group

PMY Group has acquired UK-based EVENT360, a premier producer of match-day entertainment, immersive stadium ceremonies, and unforgettable live experiences.

PMY said EVENT360 plays a key role in some of the most memorable moments in sport, with an impressive client roster including UEFA, NFL International, Six Nations, the Rugby Football Union, the Football Association, Arsenal Football Club, and SailGP.

Under the acquisition, EVENT360 will be rebranded and integrated into KOJO, which is PMY’s global experience division, enhancing the company’s ability to deliver technology-driven fan engagement and world-class live event production.

By combining EVENT360’s match-day expertise with KOJO’s award-winning creative, production, and technology services, PMY is poised to elevate fan experiences at major events, tournaments, and stadiums around the world.

Melbourne (Australia)-based the PMY Group (PMY) is a leading full-service technology solutions provider dedicated to enhancing the infrastructure, experience, operations, and intelligence of venues and major events globally. From its origins in stadium technology, PMY has broadened its scope now servicing over 1,000 clients in 14 countries across a diverse array of sectors.

PMY Group’s expertise extends from the foundational technology infrastructure that powers the venues and the events to the experiential systems that shape what the audiences see, touch and feel, and further to the sophisticated software platforms and business intelligence solutions that optimize operational efficiency and decision-making.

Julian Marks, Managing Director of EVENT360, will join KOJO’s Executive Leadership Team as Group General Manager, EMEA. In this role, he will collaborate with KOJO Group CEO Stephen Lord to drive the growth of KOJO’s international presence and new markets.

EVENT360 have been at the forefront of sport presentation and stadium ceremonies production and delivery in the UK and beyond for more than 20 years.

Trusted by Europe’s most prestigious sports clubs and governing bodies, they have earned a reputation for being industry innovators as well as an expert event delivery partner that have a deep understanding of stadium operations.

PMY Group Chief Executive Officer Paul Yeomans said the acquisition aligns with the company’s vision to power the live environment through technology, intelligence and experience.

He said, “We are proud to welcome Julian and the EVENT360 team into PMY Group. We have long admired their ability to elevate stadium and live event experiences for the world’s largest sporting venues, clubs and leagues and we look forward to continuing to innovate together, using the full breadth of our collective experience and capability.”

Marks said, “We’re thrilled to join forces with PMY Group and KOJO. United in our purpose to elevate live sports and entertainment, we’re ready to deliver world-class experiences that connect deeply with fans and create lasting memories.”

The acquisition marks a significant milestone in PMY’s growth strategy across the EMEA region and reaffirms its commitment to the UK market.

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at www.coliseum-online.com/alliance and make use of the 365Coliseum Business.

Watch 500+ member-exclusive videos with valuable tips for your venue