San Antonio Spurs ‘bank’ on Frost Bank


San Antonio Spurs arena naming rights Image: NBA and San Antonio Spurs

The National Basketball Association (NBA) team San Antonio Spurs recently announced that they have reached an agreement in principle introducing Frost Bank as the new naming rights partner for their home arena, which will be known as the Frost Bank Center (San Antonio, Texas, US).

‘NBA’ stated that the arena naming rights designation will celebrate Frost’s position as the Spurs longest-tenured partner and bank, with the relationship dating back 50 years.

The San Antonio Spurs are an American professional basketball team based in San Antonio. The Spurs compete in the National Basketball Association (NBA) as a member of the league’s Western Conference Southwest Division. The team plays its home games at the Frost Bank Center in San Antonio.

The 18,418-capacity Frost Bank Center (formerly the AT&T Center and SBC Center) is a multipurpose indoor arena on the East side of San Antonio, Texas, United States. It is the home of the San Antonio Spurs of the National Basketball Association (NBA).

Starting with the 2023-2024 seasons, the Frost Bank Center will feature the newly unveiled Frost Club, complete with a ‘Puro Meter’ corridor mural and gameday interactive light show that changes with the volume of fan noise inside the arena bowl. The fundamentals of teamwork, integrity, excellence, leadership, grit, caring, and humility are prominently featured in the hallway and the colored lights will function as a mood ring of team spirit. The agreement is pending final close and approval from the NBA. Upon approval, work will begin to change assets such as the road and highway names, building marquees and new signage including the media Press backdrop, center court jumbotron (a video display using large-screen television technology and court). The new Frost Bank Center court will be ready for the start of the 2023-2024 Spurs seasons.

In addition to the arena naming rights, the expanded partnership will also include a comprehensive community impact platform as well as expanded in-arena and digital presences. The Spurs and Frost will team up to provide community programing centered on financial belonging, which Frost defines as “the feeling of importance and connectedness in a person’s banking relationship”. Together, the Spurs and Frost will actively champion the four factors of financial belonging: Trust, knowledge, access, and hybrid experience.

The San Antonio Spurs regular season will begin in October 2023 and will conclude in April 2024.

The Frost Bank is a Texas-chartered bank based in San Antonio (US) with 155 branches and 1,700 automated teller machines, all of which are in Texas. It is the primary subsidiary of Cullen/Frost Bankers, Inc., a bank holding company. It is on the list of the largest banks in the United States.

Put in Phil Green, Frost Chairman and head honcho, “We believe in San Antonio – it’s our hometown. We want this relationship with the Spurs to demonstrate our unwavering sense of pride for San Antonio’s rich history and its bright future. The longevity and success of both the Spurs and Frost Bank are rooted in our shared values of integrity, caring and excellence. These values ultimately help strengthen and shape our entire community. For 50 years, we have been proud to be a sponsor and a partner with the Spurs. Por Vida. Go Spurs Go!”

‘NBA’ further stated that Frost and the Spurs first joined forces in 1973 when Tom C. Frost provided the financing necessary to move the franchise to San Antonio. Throughout the 50-year partnership, Frost has been an integral part of Spurs history in many exciting ways, including as the team’s first-ever jersey patch partner from 2018-2019 through the 2021-2022 seasons and partner for the soon-to-be-opened Frost Plaza at The Rock at La Cantera (a community gathering place for watch parties and team activations), which will serve as a hub for community events to bring Spurs fans together.

Frost recently expanded its W. W. White Financial Center in the East Side area that is home to the Spurs arena. Through this expanded partnership, the Spurs are excited to support Frost’s mission of pioneering financial belonging in San Antonio and beyond by increasing financial access and knowledge.

The W. W. White Financial Center offers its customers a full range of banking, investment and insurance products to help them better manage their money, grow their wealth and protect their assets.

Remarked R.C. Buford, San Antonio Spurs Chief Executive Officer (CEO), “We’re so excited to bring together two of San Antonio’s most treasured brands in a new and meaningful way to represent our community. Fifty years ago, our two organizations envisioned the potential of what a professional sports team could mean for our community, and it is only fitting that we’re joining efforts to welcome fans into the home of the San Antonio Spurs. Aligning the Frost and Spurs names in such a major way celebrates both our enduring presence in Texas and our shared commitment to communities we have the privilege of serving.”

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