Sell-like-hot-cakes Barça Hospitality Boxes


Most of premium seats at the new Camp Nou are sold already Image: FC Barcelona

The sales efforts for the new Barça Hospitality offerings that the LaLiga team FC Barcelona unveiled last October have been very well-received and 90 percent of the first products that were launched – the 20 VVIP Suites and the 96 Boxes in their now under redevelopment home ground – the Spotify Camp Nou in Barcelona, Spain – have already sold out.

The redevelopment of the Spotify Camp Nou is progressing well and is expected to be completed by the end of 2025.

‘’ stated that the club has adapted its VIP proposal for the future Spotify Camp Nou to the new market trends, with higher quality boxes and seats and three times more than currently available. This, along with the new sponsorship agreements, is projected to generate approximately 120 million euros of income annually.

The Futbol Club Barcelona, commonly known as Barcelona and familiarly as Barça, is a professional football club based in Barcelona, Catalonia, Spain, that competes in LaLiga, the top flight of Spanish football.

The 55,926-capacity Estadi Olímpic Lluís Companys is a stadium in Barcelona, Catalonia, Spain. Originally built in 1927 for the 1929 International Exposition in the City, it was renovated in 1989 to be the main stadium for the 1992 Summer Olympics and 1992 Summer Paralympics. It is the home stadium of FC Barcelona for the 2023-2024 seasons due to the renovation of their regular ground, the Spotify Camp Nou.

The Spotify Camp Nou is the home stadium of the LaLiga club FC Barcelona in Barcelona, Spain. It’s the largest football stadium in Europe, with a capacity of around 100,000 people. The stadium opened in 1957. It’s currently being renovated and will have an increased seating capacity of 105,000 when the transformation work of the facility is over, making it the largest stadium in Spain and Europe.

‘’ further stated that the VVIP Suites and Upper Tier Stand Boxes are already sold out, most with long-term contracts for eight-10 years, showing the fans’ commitment to and confidence in Barça Hospitality’s new proposal at the future stadium. The sales efforts and closing of contracts have given priority to the members and the existing customers in grateful recognition of their loyalty to the club. They have been granted maximum preference in purchasing the VIP products that the new Spotify Camp Nou will offer.

Each of the products in the new offering of the VIP boxes and seats is being rolled out gradually. With a total number of 9,400 seats and spaces available, and with most of the VVIP Suites and Boxes sold already, the club has just launched the Loge seats, located in the first VIP ring of the future Spotify Camp Nou Stadium. To promote the roll-out and design of the new Barça Hospitality offering, the FC Barcelona is working with Legends, a global leader in premium experiences and sales, and is moving forward with the goal of maximizing new revenue generation from Hospitality at the future stadium.

Founded in 2008, New York (US)-based Legends is a premium experiences company with six divisions operating worldwide – Global Planning, Global Sales, Hospitality, Global Partnerships, Global Merchandise, and Global Technology Solutions – offering the clients and the partners a 360-degree service solution platform to elevate their brand and execute their vision.

Currently, Legends works with marquee clients across business verticals including professional sports, collegiate, attractions, entertainment, and conventions and leisure. They are the industry leaders in designing, planning and realizing exceptional experiences in sports and entertainment.

Gradual Rollout of the VIP Offering

Loge seats at the future Spotify Camp Nou are now available for anyone interested, and soon the premium seats located in the different areas of the stadium. The loge seats can be purchased in multiples of four sofa-type seats for maximum comfort. They will be located in the first VIP ring in the Upper Tier and the Side Stands. These 144 seats have some of the best views of the pitch, as well as access to the VIP room. The loge seats range in price from €45,000 to €87,000 per season, depending on the location.

To offer the best experience to anyone interested in the VIP offerings, as well as the current Barça Hospitality customers, the club has created an area to serve as a platform and a commercial tool to help raise awareness of and promote the Espai Barça. The new sales office, which is expected to open its doors soon, will occupy an area of about 1,000 m2. It will be in use until the work on the stadium is finished and its goal is to become a new benchmark in the sector, ensuring a unique experience for all those who want to know more about the new Barça Hospitality concept in a sophisticated and exclusive atmosphere.

The new sales office will be an interactive center where virtual reality, immersive activities, holograms, and the latest technologies will be available to anyone who visits the new space and wants to see first-hand the new seats and the VIP Boxes at the future Spotify Camp Nou. The FC Barcelona has pioneered the concept of using an expansive and innovative replica showroom of the VIP products. The club partnered with Legends to design and bring the space to life, like the premium experiences company’s work across the other leading global stadia.

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