Shanghai Tennis Masters ticketing strategy pay off



Linkedin Twitter

Shanghai Tennis Masters at Qizhong Tennis Centre Image: ATP Tour

The new ticketing strategy adopted by the organizers at the 2019 Shanghai Tennis Masters has paid off – there has been a 20 per cent rise in attendances.

The 11th edition of the event held at the Qizhong Tennis Centre at Shanghai in China was attended by 150,000 spectators. To increase attendance, organizers introduced new ticket-vending mechanism and separate day and night session tickets were introduced.

Explained Yang Yibin, Vice-General Manager of event organizer Juss Sports Group, “The mechanism has proved to be a success. Day-session tickets sold well than what we expected, and the total ticket receipts saw a 30 per cent increase from last year.”

“Those who were only able to make it to the evening matches could get a night-session ticket at a cheaper price than a whole-day ticket, while day-session tickets went into the hands of those who could make it. The increase in audience numbers obviously benefits our sponsors as well.”

The event held from October 6 to 13 carries the distinction of being Asia’s only ATP Masters 1000 tournament.

The organizers felt that the tournament was no longer fully dependent on the success of stars like Roger Federer who, as per Yang, “has always been a ticket box guarantee in China” and added, “we have cultivated a mature fan base.”

“A lot of fans would arrange their time according to our schedule and book tickets early no matter who they would see. They have shown recognition for the tournament and the sport itself,” he added.

Twenty per cent of attending fans this year was from outside Shanghai, and half of these were from overseas.

Yang remarked, “We have also been inviting journalists from Europe, Singapore, and some South East Asian countries that we value as important tennis markets for Shanghai so as to increase the influence of our tournament.”

“The Shanghai event has also become a model for domestic tennis tournament organizers, who send their representatives to learn from us,” he concluded.

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Coliseum facilitates a dialogue between stadiums, arenas, clubs, leagues and experts and enables them to learn from each other while establishing relationships. Coliseum’s digital 365Coliseum Business Center is a vast pool of resource for the stadium and arena industry world-wide.

Watch 150 member-exclusive videos with valuable tips for your venue



« Previous News:
» Next News:



More News

Gillette Stadium naming rights

Majestic Atrium to adorn Gillette Stadium

Published: May 16th, 2022

On the 20th anniversary of the first event held at Gillette Stadium in Foxborough (US), the Kraft... » Read more

Glytch announces Populous as design partner

Populous to design Glytch esports stadia

Published: May 16th, 2022

Glytch, the professional esports stadium company, announced on May 11th its selection of Populous... » Read more

Kobe to host World Para Athletics 2024

Kobe to stage 2024 World Para Athletics show

Published: May 16th, 2022

Kobe (Japan) will host the 2024 World Para Athletics Championships following the cancellation of... » Read more

Diamond League Finals in Zurich and Brussels

Diamond League Final at Zürich-Brussels

Published: May 16th, 2022

The Wanda Diamond League Final will be held alternately in Zürich (Switzerland) and Brussels... » Read more


Receive global sports venue NEWS twice a week in your inbox