Tag: Major League Baseball


London Stadium inks Coca-Cola drinks deal for five years

London Stadium & Coca Cola

The London Stadium has signed a five-year partnership with beverage giant Coca-Cola European Partners (CCEP), which will see the full range of Coca-Cola products served at all events at the stadium as official soft drinks until 2023, according to several media reports (venue business). Coca-Cola... » Read more


SunTrust Park using tech to improve game experience

SunTrust Park

American professional baseball team Atlanta Braves is using venue technology to improve the game experience for fans at the club’s new home at SunTrust Park, according to a detailed report by TechRepublic. The Major League Baseball (MLB) team has tied up with Cisco to bring this digital... » Read more


MLB to bid goodbye to tickets, fans to get biometric access

MLB facial recognition and finger prints

The world and strategic guidance for our partners. Baseball fans in the US will very soon not need tickets to gain entry at stadiums to watch their favourite teams play. The conventional tickets will become a thing of the past as they get replaced by fingerprints and facial recognition across the... » Read more


Tampa BR plans Ybor stadium with translucent roof

Tampa Bay Rays

Florida-based baseball team Tampa Bay Rays will set up a fixed, translucent roof on its Ybor City neighborhood ballpark to ensure fan comfort and certainty of games, according to media reports. This is in line with the team’s vision for a Major League Baseball presence in Tampa’s historic Ybor... » Read more


MLB sees lowest attendance in 15 years

MLB attendance

A dip of 6.6 percent in game attendance this season is becoming a cause for concern within the Major League Baseball (MLB). According to a news report in the Ballpark Digest, the weather could be one of the reasons for the low attendance this season, with 36 games postponed in 2018. Another reason... » Read more


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