Tag: naming rights

MATRADE-QPR novel sports-trade promotion

Article posted by Coliseum, November 9^th, 2023

The Malaysia External Trade Development Corporation (MATRADE) is now a naming rights partner for the English Football League (EFL) Championship team Queens Park Rangers (QPR) Football Club’s iconic Loftus Road Stadium in London, UK. ‘THEEDGE MALAYSIA’ stated that MATRADE said the three-year... » Read more

Darmstadt 98-Merck KGaA ‘robust’ partnership

Article posted by Coliseum, August 10^th, 2023

The Bundesliga club Darmstadt 98 has extended their home ground naming rights deal with the pharmaceutical major Merck and their residence will continue to be known as the Merck Stadium at Böllenfalltor (Darmstadt, Germany). ‘sport.de’ stated that as announced by the Hessians, the contract for... » Read more

Sun Devils home now Mountain America Stadium

Article posted by Coliseum, August 9^th, 2023

The Arizona State University in Tempe, Arizona, US, and the Sun Devil Athletics have announced a multiyear naming rights partnership with the Mountain America Credit Union to form one of the most dynamic naming rights deals in college athletics. ‘thesundevils.com’ stated that the 15-year... » Read more

San Antonio Spurs ‘bank’ on Frost Bank

Article posted by Coliseum, August 8^th, 2023

The National Basketball Association (NBA) team San Antonio Spurs recently announced that they have reached an agreement in principle introducing Frost Bank as the new naming rights partner for their home arena, which will be known as the Frost Bank Center (San Antonio, Texas, US). ‘NBA’ stated... » Read more

Enea to ‘energize’ Lech Poznań home

Article posted by Coliseum, July 31^st, 2023

Enea, a leading concern in the energy market in Poland, has acquired the naming rights of the Poznań Stadium in Poznań, Poland. From now on the Poznań Stadium will be known as the Enea Stadion for the next four years. ‘Lech Poznań’ stated that the Enea Stadion is one of the largest sports... » Read more

Orangetheory Stadium local naming rights deal

Article posted by Coliseum, July 4^th, 2023

The local design and commercial construction company Apollo Projects has secured naming rights to the Orangetheory Stadium in Christchurch, New Zealand, through a new partnership with Venues Ōtautahi. ‘Newsline’ stated that the agreement will be in place from August 1st, 2023 until the end of... » Read more

FirstEnergy-Browns part ways on positive note

Article posted by Coliseum, April 21^st, 2023

The National Football League (NFL) team Cleveland Browns and the electric services company FirstEnergy Corp announced recently that they have reached an amicable decision to end their stadium naming rights agreement. Terms and conditions of the agreement were not disclosed. ‘Cleveland Browns’... » Read more