Tag: naming rights


Cape Town Stadium soon DHL Stadium

Africa Cape Town Stadium naming rights

Cape Town Stadium in South Africa will soon be called DHL Stadium after the German courier, parcel and express mail service acquired the naming rights of the facility. The stadium will be known as DHL Stadium from January 2021. The naming rights deal has been entered into for four years. The Cape... » Read more


‘The Reds’-AXA go from strength to strength

Liverpool names training center naming rights partner

The English professional football club Liverpool FC and the French multinational insurance firm AXA have expanded their partnership to include the naming rights of ‘The Reds’ new training center in Kirkby (UK), designed by architects KSS. Andy Simons, Founding Director, KSS, UK, is a Member of... » Read more


US ‘Ball Arena’ to foster in-venue recycling

Denver Pepsi Center

As part of a wide-ranging deal with Kroenke Sports & Entertainment (KSE), Ball Corporation, a provider of sustainable aluminum packaging products, has acquired naming rights to Pepsi Center in Denver, US, which serves as the home arena of Denver Nuggets National Basketball Association (NBA)... » Read more


‘Tigers’ den now Mattioli Woods Welford Road

Leicester Tigers naming rights

The professional rugby union club Leicester Tigers (UK) and longstanding official partner Mattioli Woods recently struck a new five-year deal that will see the wealth management firm rebrand the stadium as Mattioli Woods Welford Road. Earlier, the facility used to be called Welford Road... » Read more


‘Isles’ home UBS Arena set to enchant fans

New York Islanders new arena update July 2020 naming rights

Switzerland-based investment bank UBS recently announced an exclusive 20-year arena naming rights agreement for the metropolitan area’s most anticipated, cutting-edge masterpiece – the live entertainment and sports venue and the future home of the New York Islanders. UBS Arena, located at... » Read more


Hoffenheim continues ‘Green’ drive

Hoffenheim PreZero Arena

TSG 1899 Hoffenheim – the German Bundesliga football club – has extended its stadium naming rights deal with waste management company PreZero. PreZero is GreenCycle’s sales brand in the growing waste management, sorting and recycling market. The company is one of the leading recyclables... » Read more


Zero-carbon traces in Climate Pledge Arena

Seattle Climate Pledge Arena

The multifunctional arena in Seattle, Washington in US, KeyArena, has been renamed as Climate Pledge Arena following Amazon purchasing naming rights to the facility which is presently undergoing reconfiguration. Oak View Group, NHL Seattle and Amazon announce unprecedented partnership to build a... » Read more


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