Tag: naming rights

Birmingham City F.C. ‘Sports Quarter’ plans

Article posted by Coliseum, February 5^th, 2024

The English Football League (EFL) Championship team Birmingham City F.C. (UK) has entered into a multimillion pound, multiyear naming rights agreement with the Shelby Companies Limited, which is majority-owned by the Knighthead Annuity & Life Assurance Company and certain other minority... » Read more

Dexcom Sportsground build dates revealed

Article posted by Coliseum, January 30^th, 2024

Connacht Rugby will kick off construction on its High-Performance Centre in March and work on the North Stand at The Sportsground Stadium this summer. The club set out a timeframe for construction work at the same time as announcing a historic naming rights partnership with Dexcom Inc. for The... » Read more

London Stadium deal: Allianz hot favorite

Article posted by Coliseum, November 28^th, 2023

The German financial services company Allianz is emerging as the leading contender to secure the naming rights for the Premier League team West Ham United F.C.’s home venue – the London Stadium in London, England (UK) – and the wider Queen Elizabeth Olympic Park in Stratford,... » Read more

Petronas on Malaysia sports fast track

Article posted by Coliseum, November 15^th, 2023

The Sepang International Circuit (SIC) in Malaysia will now be known as the Petronas Sepang International Circuit, after the inking of a three-year naming rights partnership with the national oil and gas giant. ‘malaymail’ stated that the announcement came just in time before the 2023 Petronas... » Read more

MATRADE-QPR novel sports-trade promotion

Article posted by Coliseum, November 9^th, 2023

The Malaysia External Trade Development Corporation (MATRADE) is now a naming rights partner for the English Football League (EFL) Championship team Queens Park Rangers (QPR) Football Club’s iconic Loftus Road Stadium in London, UK. ‘THEEDGE MALAYSIA’ stated that MATRADE said the three-year... » Read more

Darmstadt 98-Merck KGaA ‘robust’ partnership

Article posted by Coliseum, August 10^th, 2023

The Bundesliga club Darmstadt 98 has extended their home ground naming rights deal with the pharmaceutical major Merck and their residence will continue to be known as the Merck Stadium at Böllenfalltor (Darmstadt, Germany). ‘sport.de’ stated that as announced by the Hessians, the contract for... » Read more

Sun Devils home now Mountain America Stadium

Article posted by Coliseum, August 9^th, 2023

The Arizona State University in Tempe, Arizona, US, and the Sun Devil Athletics have announced a multiyear naming rights partnership with the Mountain America Credit Union to form one of the most dynamic naming rights deals in college athletics. ‘thesundevils.com’ stated that the 15-year... » Read more