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Tag: naming rights

WME Sports-Benfica to ‘ben’efit from deal

Article posted by Coliseum,

Benfica stadium naming rights

The Portuguese professional football club Sport Lisboa e Benfica announced on March 16th an exclusive commercial partnership with WME Sports, the sports representation arm of the Endeavor-owned WME agency. As part of the global deal struck, WME Sports will take the lead in hunting for naming rights... » Read more

Mandalay Bay hold all the ‘aces’

Article posted by Coliseum,

Mandalay Bay with naming right deal

American brewing company Anheuser-Busch has scored naming rights to Mandalay Bay Events Center, the first company to do so in the 22-year history of the 12,000-capacity arena located in USA’s ‘Sin City’ – Las Vegas. The arena has also got its first naming rights partner. Mandalay Bay... » Read more

Allianz dream run on in naming rights deals

Article posted by Coliseum,

Nice and Allianz renew partnership

The German financial services company Allianz has agreed to a nine-year extension to its stadium naming rights deal with French Ligue 1 football club OGC Nice. The deal was struck in 2012 for initial nine-year duration, the contract has now been extended until 2030 with the new terms to take effect... » Read more

Community first in Austin FC-Q2 deal

Article posted by Coliseum,

Austin FC naming rights

Austin FC, the first professional sports team in one of the country’s fastest-growing large cities, has kept the club’s major sponsorship deals close to home, including a long-term stadium naming rights agreement with financial solutions provider Q2 Holdings for the soon-to-open Q2... » Read more

‘The Red Army’ Cork venue revert to old name

Article posted by Coliseum,

Munster Rugby naming rights

Munster Rugby (Ireland) and the Irish media organization Independent News & Media have mutually agreed to bring their naming rights sponsorship agreement to an end. The Independent News & Media owns the Irish Independent newspaper, which took on naming rights to the stadium as part of its... » Read more

Energa, Poland stadium operator blow a (fuse)

Article posted by Coliseum,

Poland Stadium Gdansk without naming right partner

There is a lot of bad blood between the operator of Stadion Energa Gdańsk, the City of Gdańsk (Poland) and Energa over the latter’s decision to end its naming rights sponsorship of the Polish football stadium. Stadion Energa Gdańsk is a football stadium in Gdańsk, Poland. It is used mostly... » Read more

Dunedin venue retain Forsyth Barr name

Article posted by Coliseum,

New Zealand Forsyth Barr stadium naming rights

New Zealand investment firm Forsyth Barr has renewed an agreement for naming rights to the home stadium of Super Rugby team the Highlanders. The Forsyth Barr Stadium in Dunedin (New Zealand) serves as the residence of the Highlanders. The Dunedin venue has been known as Forsyth Barr Stadium since... » Read more

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