Tag: naming rights

Vernova Park ‘power’ to Triumph-Liberty teams

Article posted by Coliseum, December 3^rd, 2025

The global energy company GE Vernova has announced its multiyear agreement as the official naming rights sponsor for the new home of the United Soccer League (USL – organizer of various professional and amateur soccer leagues in the United States league system) League One team Greenville Triumph... » Read more

Gladbach’s Borussia-Park given new name

Article posted by Coliseum, November 26^th, 2025

German Bundesliga club Borussia Mönchengladbach has sold the naming rights to its stadium for the first time. Yahoo Sports said that starting next season, Borussia-Park will become Ista-Borussia Park. The name change reflects the extension of the partnership with official sustainability sponsor... » Read more

Tokyo National Stadium ‘expensive naming deal’

Article posted by Coliseum, October 10^th, 2025

The Mitsubishi UFJ Financial Group Inc. (MUFG) is in the final stages of acquiring from next year the naming rights for the National Stadium in Tokyo (Japan), the main venue for the Tokyo Olympics and Paralympics held in Summer 2021, a source familiar with the matter said on October... » Read more

LA28 Olympic venues naming rights sale

Article posted by Coliseum, August 26^th, 2025

Naming rights are being sold for the first time for venues hosting events at the 2028 Los Angeles Olympic and Paralympic Games. Forbes said that the Honda Center is the first arena to take up the opportunity, while the temporary squash venue at Universal Studios will be known as the Comcast Squash... » Read more

Sabres’ KeyBank Center retains name

Article posted by Coliseum, August 6^th, 2025

KeyBank and the NHL’s Buffalo Sabres have agreed a 10-year extension of their arena naming rights deal. KeyBank said the contract, which is set to begin in 2026-27, will keep the KeyBank Center name in place through the 2035-36 season. KeyBank is the official and exclusive bank of the Buffalo... » Read more

Fenerbahçe S.K. home now Chobani Stadium

Article posted by Coliseum, August 5^th, 2025

The Şükrü Saracoğlu Stadium in Istanbul, Türkiye, home of the Süper Lig team Fenerbahçe S.K., is now known as the Chobani Stadium Fenerbahçe Şükrü Saracoğlu Sports Complex following a naming rights deal struck. ‘EN.HABERLER.COM’ stated that the Fenerbahçe S.K. has entered into a... » Read more

Clivet names Milanello training ground

Article posted by Coliseum, July 15^th, 2025

AC Milan has strengthened its tie-up up with Clivet which will become the first naming rights partner of the club’s Milanello training ground. AC Milan said the new agreement marks a significant step in the club’s ongoing efforts to reduce environmental impact and to create high-performance... » Read more