Tag: partnership

Sweetwater bars at Mercedes-Benz Stadium

Article posted by Coliseum, June 27^th, 2023

The SweetWater Brewing Company, LLC (‘SweetWater Brewing’ or ‘SweetWater), a subsidiary of Tilray Brands, Inc. (‘Tilray’ or the ‘Company’), recently announced a new partnership with the Mercedes-Benz Stadium in Atlanta, Georgia (US) and the opening of two new branded bars at... » Read more

Levy UK + I to tickle Burnley fans’ palates

Article posted by Coliseum, June 13^th, 2023

The Levy UK + Ireland recently announced their newest partnership with the Premier League team Burnley Football Club (UK). A ‘Linked Post by Levy UK + Ireland’ stated that as part of the deal the Levy UK + Ireland will deliver matchday concourse catering, hospitality plus conferencing and... » Read more

French Open-Infosys court fans tech tennis way

Article posted by Coliseum, June 5^th, 2023

Infosys, a global leader in the next-generation digital services and consulting, and the French Tennis Federation (FFT) revealed on May 30th new innovations that will continue their partnership to transform and power the game in a novel, smarter more immersive ways. ‘Infosys’ stated that the... » Read more

AEG-Delta Air Lines deal ‘wings’ to US venues

Article posted by Coliseum, May 29^th, 2023

Sports and entertainment giant AEG (US) announced that they have renewed and expanded their longstanding partnership with the Delta Air Lines. ‘CELEBRITY ACCESS’ stated that the expanded agreement, brokered by the AEG Global Partnerships, will see the Delta brand showcased at some of AEG’s... » Read more

BDP to spearhead Emirates Old Trafford rejig

Article posted by Coliseum, March 21^st, 2023

The Lancashire County Cricket Club (UK) has struck a new commercial partnership with the internationally renowned architectural, engineering and design practice, BDP. ‘TheBusinessDesk.com’ stated that the above firm has worked with the club over the past 15 years on the redevelopment of their... » Read more

F1-Spurs deal to ‘spur’ motorsport talent

Article posted by Coliseum, March 6^th, 2023

Formula 1 has agreed to a 15-year strategic partnership with the Premier League football club Tottenham Hotspur F.C. (UK) to help identify and foster a new generation of motorsport talent. ‘F1’ stated that the partnership will also see the delivery of the world’s first in-stadium electric... » Read more

London Stadium-Ambassador Cruise Line deal

Article posted by Coliseum, February 22^nd, 2023

London Stadium and Ambassador Cruise Line announced on February 13th a new multiyear partnership that will see the premium value cruise line promoted across the venue’s multiuse calendar of sporting, musical and cultural events, including Premier League football, Major League Baseball (MLB),... » Read more