Tampere Deck Arena now Nokia Arena

Article posted by Coliseum, November 22^nd, 2021

Image: Nokia Arena

Telecommunications company Nokia and Tampere Deck Arena (Finland) signed a landmark five-year naming rights partnership on November 19^th. The contract includes an option to extend the partnership for an additional five years. Europe’s leading multifunctional sports, business and entertainment venue is now called Nokia Arena. The venue has up to 15,000 seats and is the first next-generation arena to be constructed right in the heart of the City.

The ‘Nokia Arena’ stated that opening in December 2021, Nokia Arena will host over a million visitors annually and is the main venue for the 2022 International Ice Hockey Federation (IIHF) Ice Hockey World Championship. The next-generation arena will be a home for innovative digital experiences and various major sports, culture and entertainment events and conferences. In addition, the arena includes a wide range of commercial offerings, including high-quality restaurants, shops and a hotel.

Nokia Corporation is a Finnish multinational telecommunications, information technology and consumer electronics company, founded in 1865. Nokia’s main headquarters are in Espoo, Finland, in the greater Helsinki metropolitan area, but the company’s actual roots are in the Tampere region of Pirkanmaa.

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Nokia create technology that helps the world act together. As a trusted partner for critical networks, Nokia is committed to innovation and technology leadership across mobile, fixed and cloud networks. It creates value with intellectual property and long-term research, led by the award-winning Nokia Bell Labs. Adhering to the highest standards of integrity and security, it helps build the capabilities needed for a more productive, sustainable and inclusive world.

The 13,455-capacity Nokia Arena, formerly known commercially as UROS LIVE, is an indoor arena in Tampere in Finland that is currently under construction. It is planned to replace the old Tampere Ice Stadium and is scheduled to open in December 2021.

The 2022 IIHF World Championship will be hosted by Finland from May 13^th to May 29^th, 2022 as the IIHF announced on May 19^th, 2017.

The International Ice Hockey Federation (IIHF) is a worldwide governing body for ice hockey and in-line hockey. It is based in Zurich, Switzerland, and has 81 member-countries. The IIHF maintains the IIHF World Ranking based on international ice hockey tournaments.

The ‘Nokia Arena’ further stated that offering state-of-the-art digital experiences at scale for customers of all ages and nationalities, Nokia Arena’s digital screens will altogether encompass 1.2 billion pixels, creating a highly immersive customer experience.

Remarked Tommi Uitto, President of Mobile Networks and Country Senior Officer for Finland at Nokia, “Customer experience both in physical and virtual events is changing radically with the introduction of new digital platforms and technologies. Nokia Arena is not only a state-of-the-art venue for sport, music and business events, but also a Finnish landmark. Nokia was founded in Tampere 156 years ago and today Finland continues to be one of Nokia’s key R&D centers in 5G and beyond. This partnership further reinforces our commitment to Finland, and we look forward to seeing Nokia Arena as a pioneer in world-class stadium experience.”

Said Marko Hurme, CEO, Nokia Arena, “This is an exciting time for the arena, and we are very proud to partner with such an iconic brand and technology leader like Nokia. When choosing our partner, we wanted to ensure that we united with a company that shares our vision and values for the arena, and understands the possibilities new technologies and connections enable in creating an engaging visitor experience. Nokia has a long history of building recognized technology clusters in Finland and in Tampere, so this is an ideal match.”

Together Elisa and Nokia will deploy a 5G network in Nokia Arena based on the latest Nokia technology to deliver a unique and engaging visitor experience and provide 5G services for both businesses and consumers. Within a stadium environment, the ability to deliver massive network capacity and low latency is paramount. 5G is more than up to the task of meeting the needs of thousands of people simultaneously browsing and broadcasting their user experience.

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