Tampere Deck Arena partners with HappyOrNot



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Tampere Deck Arena Image: Tampere Deck Arena

Finland’s modern multi-purpose sports and entertainment arena and experience center, Tampere Deck Arena, recently entered into a partnership with HappyOrNot (www.happy-or-not.com), a leading provider of instant data feedback management systems.

According to a press release, HappyOrNot has provided its Real-time Smiley Touch service at Tampere Deck Arena connecting visitors, fans and all partners to co-create a unique customer service and fan first experience.

Tampere Deck Arena – a new area that uniquely combines leisure experiences, services and housing – is currently being built in the heart of the southern Finnish city of Tampere.

It will be one of the largest and modern multi-purpose sports and entertainment arenas in Europe. Tampere Deck Arena partners are already using the HappyOrNot Smiley Touch in their Visitor Centre to get connected with stakeholders, fans, future customers, visitors and apartment owners.

“We want to build the unique Tampere Deck Arena experience together with our customers, fans, and stakeholders. This is why we placed HappyOrNot Smiley Touch to our recently opened Visitor Center. Now, people are able to leave feedback concerning the sports and entertainment ecosystem and each element of experience it consists – sports, food and beverage services, casino, hotel services and apartments,” said Mika Sulin, Head of Partnerships, Tampere Deck Arena.

“We also encourage people to share their ideas, insights, and feelings. I would say we are the first arena and entertainment ecosystem in the world co-creating experiences already 26 months prior to opening,” he added.

Tampere Deck Arena is also using HappyOrNot’s Reporting App, joining organizations such as the Levi’s Strauss Stadium (home of the San Francisco 49ers), Florida Panthers, and Microsoft to monitor and view analytic data continuously on mobile devices, according to the press release.

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