Telecom giant Optus buys naming rights of Perth stadium at $50-mn, 10-yr deal



Linkedin Twitter

Optus Perth Stadium

Telecom giant Optus has bought the naming rights at Perth’s new 60,000-seat sports venue, but it will be known by the generic name Perth Stadium for international cricket matches.

The $1.46 billion ground will be called Optus Stadium, with a 10-year naming rights deal struck. The Western Australia government won’t release the value of the deal, but it is being estimated at worth more than $50 million.

The West Coast Eagles will kick off their AFL season at Optus Stadium in round one in March next year but the first football match there will involve the Fremantle Dockers AFLW team on February 10.

The first event could be a one-day international cricket match between Australia and England on January 28. It would be called Perth Stadium then with no Optus branding allowed because Cricket Australia require stadiums without sponsor names to avoid any conflicts with competitors.

The deal fulfilled the new government’s election commitment to sell the naming rights to Perth Stadium and the 15,000-seat indoor Perth Arena to deliver revenue.

Coliseum is a global series of stadium and arena business conferences and a sports venue news online-platform dedicated to the various challenges of designing, constructing and operating of sports venues all around the world.

Continue to follow Coliseum for latest updates on stadium business.

Watch 150 member-exclusive videos with valuable tips for your venue



« Previous News:
» Next News:


More News

Churchill Downs renovation project update Sept 2021

Churchill Downs to bask in pristine glory

Published: September 23, 2021

Two major projects are underway at the horse racing complex at Churchill Downs (US) that will lead... » Read more

US Falcon Stadium Air Force renovation

State-of-the-art look for Falcon Stadium

Published: September 23, 2021

After nearly six decades of football games, graduations, concerts, and various events, proposed... » Read more

Kaka joins Orlando Bid

Kaká ‘pitch’ for Orlando FIFA show bid

Published: September 23, 2021

Kaká, the Brazilian soccer star who culminated his career playing for the Major League Soccer... » Read more

LA Coliseum to host NASCAR race

NASCAR race inside LA venue ‘track’blazer!

Published: September 23, 2021

The National Association for Stock Car Auto Racing (NASCAR) (US) has been aspiring for long to... » Read more


Receive global sports venue NEWS twice a week in your inbox