Telecom giant Optus buys naming rights of Perth stadium at $50-mn, 10-yr deal



Linkedin
Twitter

Optus Perth Stadium

Telecom giant Optus has bought the naming rights at Perth’s new 60,000-seat sports venue, but it will be known by the generic name Perth Stadium for international cricket matches.

The $1.46 billion ground will be called Optus Stadium, with a 10-year naming rights deal struck. The Western Australia government won’t release the value of the deal, but it is being estimated at worth more than $50 million.

The West Coast Eagles will kick off their AFL season at Optus Stadium in round one in March next year but the first football match there will involve the Fremantle Dockers AFLW team on February 10.

The first event could be a one-day international cricket match between Australia and England on January 28. It would be called Perth Stadium then with no Optus branding allowed because Cricket Australia require stadiums without sponsor names to avoid any conflicts with competitors.

The deal fulfilled the new government’s election commitment to sell the naming rights to Perth Stadium and the 15,000-seat indoor Perth Arena to deliver revenue.

Coliseum is a global series of stadium and arena business conferences and a sports venue news online-platform dedicated to the various challenges of designing, constructing and operating of sports venues all around the world.

Continue to follow Coliseum for latest updates on stadium business.

Watch 250 member-exclusive videos with valuable tips for your venue



« Previous News:
» Next News:

Advertisement Coliseum Summit News Banner - SGL System
Advertisement Coliseum Summit news banner - NEXO

More News

Philippines will host volleyball tournament

The Philippines volleyball show tourism push

Published: March 27th, 2024

The International Volleyball Federation (FIVB) and the Volleyball World have announced the... » Read more

Populous announces new leadership roles

Populous key top-drawer organizational changes

Published: March 27th, 2024

The famed design firm Populous (US) announced a number of strategic global organizational... » Read more

Esports Island project planned in Abu Dhabi

Abu Dhabi ‘esports island’ for gaming buffs

Published: March 27th, 2024

The esports lounge network True Gamers has announced plans to build a large-scale ‘esports... » Read more

New venue visuals published by TGL

New images released of TGL’s SoFi Center

Published: March 27th, 2024

New renderings have been revealed of the custom-built SoFi Center in Palm Beach Gardens, Florida... » Read more


Receive global sports venue NEWS twice a week in your inbox