Warwickshire CCC-Selco extends deal


Selco extends partnership with Warwickshire CCC Image: Warwickshire CCC & Selco

A long-standing commercial partnership between builders’ merchant Selco and the Warwickshire County Cricket Club (UK) has been extended.

The ‘Business Live’ stated that Selco will sponsor the family stand at the club’s Edgbaston Stadium for its program of domestic and international cricket for the duration of the 2022 season.

The Warwickshire County Cricket Club is one of 18 first-class county clubs within the domestic cricket structure of England and Wales. It represents the historic county of Warwickshire. Its 50-overs team is called the Warwickshire Bears and its T20 team the Birmingham Bears.

Edgbaston has remained the club’s primary ground, hosting the majority of the club’s matches, and also played host to the club’s first home fixtures in the other formats of the game – in List A cricket in 1964 against Hampshire, and in Twenty20 cricket against Glamorgan in 2003.

The ‘Business Live’ further stated that the deal ensures Selco’s sponsorship of the club will continue into an eighth year following on from previous partnerships including shirt sponsor for Warwickshire and Birmingham Bears in the Royal London One-Day Cup and the Vitality Blast T20 competition.

Selco has branches across the West Midlands and its national support center is in Wythall (village in England).

Observed Marketing Director Carine Jessamine, “We have enjoyed a strong relationship with Warwickshire over many years and are delighted to extend that further. The club has enjoyed strong success in all formats over our time as a partner, not least winning the County Championship last year, and Edgbaston has built a reputation as an outstanding sporting venue in the United Kingdom. It’s a partnership which has worked brilliantly for both parties and we are excited to be sponsoring the family stand and supporting the next generation of cricket fans in the Midlands and beyond.”

Added Jessamine, “We are already planning a busy and engaging year of activity to ensure we enhance the matchday experience for those attending Edgbaston, particularly in the T20 format.”

Added Ben Seifas, Commercial Partnerships Manager at Warwickshire CCC, “Selco has been a loyal and valued partner for several years and we are delighted to extend the agreement further.”

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