Why the NFL cannot get enough of Las Vegas?


Allegiant Stadium in the rotation to host future Super Bowls Image: Allegiant Stadium, Tomás Del Coro, CC BY-SA 2.0

Las Vegas’ inaugural Super Bowl hasn’t even been played – that’s four months away – and the National Football League (NFL) is already eyeing a potential return to the Allegiant Stadium in Paradise, Nevada (US).

‘LAS VEGAS REVIEW-JOURNAL’ stated that the NFL Senior Director of Events Nicki Ewell said Las Vegas (US) will be on a list of locations that will be considered to host future Super Bowls.

New York (US)-based the National Football League (NFL) is a professional American football league that consists of 32 teams, divided equally between the American Football Conference and the National Football Conference.

The Super Bowl is the annual league championship game of the National Football League (NFL). It has served as the final game of every NFL season since 1966, replacing the NFL Championship Game. Since 2022, the game is played on the second Sunday in February.

The 65,000-capacity Allegiant Stadium is a domed stadium in the Western United States, located in Paradise, Nevada, Southwest of adjacent Las Vegas. Opened three years ago in 2020, it is the home field of the Las Vegas Raiders of the National Football League (NFL) and the University of Nevada, Las Vegas Rebels college football team.

The first Super Bowl in Las Vegas will be Super Bowl LVIII, which is scheduled for February 11th, 2024. The game will be played at the Allegiant Stadium in Paradise, Nevada.

‘LAS VEGAS REVIEW-JOURNAL’ quoted Ewell as stating at Nobu Hotel inside Caesars Palace (luxury hotel and casino in Paradise, Nevada) recently, “We have amazing Super Bowl Cities that go into rotation. Las Vegas will certainly be one of them as well.”

The Las Vegas Convention and Visitors Authority President and head honcho Steve Hill chimed in after Ewell to make sure that he heard what he thought he did, “I want to make a point that may be the first time that someone has said that we are going to be in the rotation.”

Las Vegas (US)-based the Las Vegas Convention and Visitors Authority (LVCVA) is a Government agency that promotes tourism, conventions, meetings, and special events in Southern Nevada.

The abundance of event space, hotel rooms and entertainment options, on top of Raiders owner Mark Davis’ commitment to the City and the popularity of Allegiant Stadium from the local and visiting fans, are a few of the reasons the City is so attractive to the NFL.

Added Ewell, “We know this is an amazing Super Bowl City even without hosting. All 32 (teams’ fans) converge on this City. We love the sea of Silver and Black jerseys (the Las Vegas Raiders’ official colors are silver and black) that come to the Allegiant Stadium, absolutely. But we know when that schedule release comes out, our fans of the other 31 clubs are looking at ‘When is my club coming to Allegiant?’ We know that is a very special place to be.”

Las Vegas is already full during Super Bowl weekends with people filling sports books, ballrooms and bars up and down the Strip to watch the big game. When you add the actual game, the impact is amplified.

Said Sean McBurney, Regional President of Caesars Entertainment, “Simply put, it will be the biggest event in the history of Las Vegas. When you look at the demand of any Super Bowl when we’re not hosting, we’re 100 percent occupancy from people that are coming from around the United States that want to be in Las Vegas to consume the Super Bowl. When you actually get the game here, what we’re seeing is demand that is off the charts. It’s demand that we’ve never seen before.”

Reno (US)-based the Caesars Entertainment is a hotel and casino entertainment company that operates more than 50 properties in the United States. The company owns, leases, or manages properties in 16 States. The Caesars Entertainment is the largest casino-entertainment company in the United States and one of the world’s most diversified casino-entertainment providers.

The Caesars Entertainment is in the middle of renovating multiple properties it operates on the Strip and adding restaurants that will be ready before the Super Bowl is played on February 11th, McBurney informed.

A nonhosting Super Bowl weekend draws about $500 million, according to Jeremy Aguero, Principal Analyst with Applied Analysis (Las Vegas-based leading business advisory services firm). On top of the $600 million to $700 million those who attend the Super Bowl will spend, the weekend will generate more than $1 billion for the City.

Averred Hill, “The tax revenue that’s generated goes into services throughout the community and throughout the State because of this event.”

Las Vegas is expected to have 330,000 people in town for the Super Bowl weekend, which is considered full, Hill further informed.

Added Hill, “Sixty-thousand of them are going to get to go to the game. But the other 270,000 will get to enjoy the event and being around all the activations here in this fantastic City.”

The Super Bowl tickets aren’t offered via Ticketmaster like regular-season games. Instead, they are only available through the NFL’s hospitality partner, On Demand. Those tickets are partnered with hospitality options and start at around $6,000.

Since most Southern Nevada residents won’t be able to obtain Super Bowl tickets, the NFL wants to allow for locals to still be able to enjoy the experience. That is via Super Bowl Opening Night at the Allegiant Stadium and the NFL Experience at Mandalay Bay (a 43-story luxury resort and casino at the South end of the Las Vegas Strip in Paradise, Nevada).

Ewell estimates about 20,000 fans will attend the Super Bowl Opening Night – “That’s Monday night (of Super Bowl Week) at the Allegiant Stadium, with the two participating teams in full, with head coach, with ownership, and it’s a $30 ticket to go into the Allegiant Stadium to watch this media frenzy. That’s an amazing, accessible fan event for people that live in the region or are visiting.”

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