MSL prized deal with Stadiums Queensland


Stadiums Queensland partners with MSL Solutions Image: AFL

Sports, leisure and hospitality SaaS technology provider MSL Solutions Limited has signed a five-year contract with Stadiums Queensland (Australia) to deliver a new integrated “state of the art” Point of Sale (POS) system across the food and beverage operations for The Gabba and Suncorp Stadium.

‘MSL Solutions’ stated that the contract will see MSL deliver 880 SwiftPOS terminals and mobile- enabled devices which will generate a combination of software subscription revenue, hardware, maintenance, and support services revenue over the initial five-year term with options to extend the agreement.

Stadiums Queensland (Australia) is charged with managing, operating and promoting the use of major public facilities for the staging of community, elite sporting and entertainment events.

MSL Solutions Limited is a leading software as a service (SaaS) technology provider to the sports, leisure and hospitality sectors. It helps some of the world’s most iconic venues around the world – stadiums and arenas, pubs and member clubs, sporting associations, golf federations, and more – to deliver outstanding customer experiences during every engagement.

MSL develops and delivers fully integrated and modular systems that connect customers to venues through mobile and contactless entry, ordering and payment solutions. It seamlessly connect front-of- house to back-office, offering an end-to-end guest engagement platform which provides actionable insights on key success metrics to venues of all sizes. MSL Solutions has over 8,000 customers with offices in Australia, United Kingdom and Denmark.

Software as a service (or SaaS) is a way of delivering applications over the Internet – as a service. Instead of installing and maintaining software, you simply access it via the Internet, freeing yourself from complex software and hardware management.

The 42,000-capacity Brisbane Cricket Ground, commonly known as The Gabba, is a major sports stadium in Brisbane, the capital of Queensland, Australia. The nickname Gabba derives from the suburb of Woolloongabba, in which it is located.

The 52,500-capacity Lang Park, also known as Brisbane Football Stadium, by the sponsored name Suncorp Stadium, and nicknamed ‘The Cauldron’, is a multipurpose stadium in Brisbane, Queensland, Australia, located in the suburb of Milton.

Phase 1/Year 1 revenue will be recognized in FY23.

‘MSL Solutions’ quoted MSL Chief Executive Officer (CEO), Pat Howard, as stating, “We are thrilled to be partnering with Stadiums Queensland in our home State. It is exciting time for Stadiums in Queensland as we head towards the Brisbane 2032 Games. These two world-renowned stadiums want to deliver amazing customer experiences for fans and members alike, allowing their guests to spend more time enjoying the catering and watching the game and we are pleased to have been selected to help on that journey. We are delighted with the continued trust that major event venues are showing in SwiftPOS, with a total of six major new stadia contract wins in Australia this year, which is a testament to the solution’s capabilities.”

Stadiums Queensland, the owner and operator of more than $1.2 billion worth of sporting and entertainment infrastructure, is charged with the management of the nine major sporting venues. These facilities stage the largest sporting events, recreational or entertainment experiences in Queensland Australia and in FY21, hosted more than 3.2 million guests. Many of the venues will be at the center of the Brisbane 2032 Olympic Games action.

Stadiums Queensland venues’ bouquet:

  • The Gabba, Wollongabba;
  • Suncorp Stadium, Milton;
  • The 25,000-capacity Metricon Stadium, Carrara;
  • The 27,400-capacity Cbus Super Stadium, Robina;
  • The 25,000-capacity Queensland Country Bank Stadium, Townsville;
  • Sleeman Sports Complex, Chandler
  • The 5,500-capacity Queensland Tennis Centre, Tennyson;
  • The 13,500-capacity Brisbane Entertainment Centre, Boondall; and
  • The 48,500-capacity Queensland Sport and Athletics Centre, Nathan.

Stadiums Queensland’s Group Executive, Technology Services, Angela Henderson, said, “We went to market to identify opportunities to improve our catering outlets, function areas and suites offering to achieve amore modernized system for stadia, a better customer experience and improve commercial outcomes and we’re confident this partnership will achieve that. Beyond the POS, we will have new digital menuboards, real-time catering reporting, mobile device ordering, compatibility with our membership system coupled with advanced loyalty schemes, and marketing and promotional opportunities. And a big plus was the in-built resiliency protections in the event of an unplanned outage.”

Added Henderson, “We are looking forward to our partnership with Queensland-based MSL, providing our caterers and venues customers insights that will allow them to enhance the fans’ matchday experience.”

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