Self-checkout kiosks at Adelaide Oval


Adelaide Oval with new self-checkout out counters Image: Mashgin

Visitors to the Adelaide Oval in Australia can look forward to fewer queues and faster service times after 20 Mashgin self-checkout kiosks were deployed at the venue.

Kiosk Marketplace said Mashgin uses AI-powered computer vision technology to instantly recognize and ring up foods and/or drinks, allowing sports fans to check out faster than with a cashier.

The self-checkout terminals were trialed during Adelaide Oval’s recent Australian Football League season, with positive feedback resulting in the technology becoming a permanent fixture ahead of the international cricket test match between Australia and the West Indies.

The Adelaide Oval is a multi-purpose sports ground used primarily for cricket and Australian rules football (AFL) matches that can hold up to 70,000 fans.

In Adelaide, the median transaction time at Mashgin kiosks is under 14 seconds. Mashgin currently has more than 100 major league sports and entertainment stadiums and arenas using its kiosks.

Mashgin brands itself as the world’s fastest touchless self-checkout system and the Adelaide Oval rollout is the first time its self-checkout has been deployed in a sporting setting outside of the United States.

Mashgin is the most deployed, AI-powered computer vision-based self-checkout point-of-sale (POS) in the U.S. market, with more than 100 major league sports and entertainment stadiums and arenas using Mashgin kiosks to speed up food and beverage checkout.

Brandon Scott, Head of Sports, Mashgin, said, “We are excited to take Mashgin international with our first sports deployment outside of the US. Fans can now grab a snack or beer and pay in seconds, keeping lines moving and getting fans back to their seats quickly – offering them a superior fan experience.”

An independent survey of nearly 1,000 AFL fans who used Mashgin at Adelaide Oval found overwhelming support for the kiosks.

  • 92% of fans stated Mashgin was easy to use;
  • 86% of fans over the age of 50 overwhelmingly agreed;
  • 84% of fans described the overall experience with Mashgin’s self-checkout technology as good or excellent, and
  • 71% said they prefer Mashgin over traditional checkout with a cashier.

Adelaide Oval CEO Nick Addison said, “We want South Australian sports fans to spend less time waiting in line and more time enjoying what’s happening on the turf, and the data is already showing that Mashgin’s technology is helping us to achieve that.

Concessions are a key part of the game day experience for sports fans, but long lines can keep fans from purchasing. According to a study by Deloitte, the concession experience is the source of some of the lowest satisfaction ratings among fans.

The successful adoption of Mashgin’s technology at sports grounds like Adelaide Oval proves that touchless checkout improves fan satisfaction and boosts food and drinks as an important revenue source for stadiums.

Mashgin said its Touchless Checkout System eliminates consumer frustration while increasing revenue for retailers with checkout that is four times faster than cashiers and traditional points-of-sale.

There’s no need to look for and scan bar codes: customers simply place their items on Mashgin’s tray, pay electronically and can be on their way in under 10 seconds. Mashigin powers commerce in over 3,500 locations, saving millions of people time every day

Founded in 2013 and headquartered in Palo Alto, California, Mashgin is a privately held company backed by NEA, Matrix Partners, Susa Ventures and Y Combinator.

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