Shopping bonanza for fans in TD Garden

Article posted by Coliseum, April 8^th, 2021

Image: TD Garden

Employing Amazon’s ‘Just Walk Out’ technology, Buffalo (New York, US)-based Delaware North, a global leader in hospitality and food service, recently announced the opening of two checkout-free convenience stores at TD Garden (multipurpose arena) – a first of its kind in the City of Boston (US).

‘TD Garden’ stated that MRKT, which sits on Levels 4 and 7 of TD Garden, is stocked with an assortment of snacks and beverage options, and will make best use of Amazon’s ‘Just Walk Out’ technology to facilitate fans to shop and pay without stopping to check out.

Amazon’s ‘Just Walk Out’ technology enables shoppers to enter a store, grab what they want and just go. Born from years of experience at Amazon Go, ‘Just Walk Out’ uses a combination of technologies to eliminate checkout lines. Amazon offer retailers the ability to leverage this technology in their stores to help bring fast and convenient checkout experiences to more shoppers.

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In Amazon’s ‘Just Walk Out’-enabled stores, shoppers enter the store using a credit card. They don’t need to download an app or create an Amazon account. Amazon’s ‘Just Walk Out’ technology detects what products shoppers take from or return to the shelves and keeps track of them in a virtual cart. When done shopping, they can just walk out and their credit card will be charged for the items in their virtual cart.

The 19,580-capacity TD Garden, sometimes called ‘The Garden’, is a multipurpose arena in Boston, Massachusetts (US). It is named after its sponsor, TD Bank, a subsidiary of Canada’s Toronto-Dominion Bank.

Delaware North is one of the largest and most admired privately-held hospitality companies in the world. Founded and owned by the Jacobs family for nearly 100 years, it is a global leader in hospitality and food service.

‘TD Garden’ quoted Amy Latimer, President, TD Garden, as stating, “We are always looking to leverage technology to bring fast, easy and touch-free amenities to our guests, and we are excited to collaborate with Amazon to use their ‘Just Walk Out’ technology in these MRKT stores. These stores will deliver a fast, frictionless experience, helping to eliminate lines and get our guests back to the action on the court and the ice faster.”

Delaware North is initiating its use of Amazon’s ‘Just Walk Out’ technology at TD Garden, which the company owns and operates. This modern and checkout-free shopping experience is made possible by a combination of technologies including computer vision, sensor fusion and deep learning to eliminate checkout lines for shoppers. Amazon’s ‘Just Walk Out’ technology offers a seamless fan experience.

Exulted Jeff Wilkinson, Chief Information Officer, Delaware North, “We are very excited to be employing Amazon’s ‘Just Walk Out’ technology in our MRKT stores at TD Garden in Boston and look forward to our guests experiencing this great amenity on their next visit.”

The two MRKT stores feature a spacious, streamlined and modern design. The exterior of the spaces are framed by glass walls, making it easy to see what is in stock and how many other shoppers are inside. The entrance is outfitted with electronic gates where customers can insert their credit card to access the store and the merchandise. TD Garden associates will serve as greeters and provide in-store assistance. Various foods, beverage and other retail items will be stocked on easily accessible shelves and refrigerators, making it simple for fans to quickly and effortlessly grab what they want and leave the store thanks to Amazon’s technology.

Observed Cameron Janes, Vice-President, Physical Retail, Amazon, “Venues like TD Garden are great locations for Amazon’s ‘Just Walk Out’ technology, which allows shoppers to simply enter the store with a credit card, take what they want and just leave when they’re done. With TD Garden’s two MRKT stores powered by ‘Just Walk Out’ technology, fans can quickly grab a snack or beverage of their choice without missing the action waiting in lines. We’re excited to see how the fans in Boston like this easy, convenient experience.”

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