TDECU largesse for University of Houston


University of Houston naming rights Image: University of Houston

The University of Houston (US) announced on September 8th an extension of its naming rights partnership with the Texas Dow Employees Credit Union (TDECU) through 2034.

‘Houston Public Media’ stated that in addition to the name of the school’s football stadium, the Houston-area credit union also plans on investing over $20 million in the university over the next decade.

The University of Houston is a public research university in Houston, Texas (US). Founded in 1927, the University of Houston is a member of the University of Houston System and the third-largest university in Texas with over 47,000 students.

The Texas Dow Employees Credit Union is a credit union based in Lake Jackson, Texas, US, with 38 service locations, including 34 member centers. The TDECU is the largest Houston-area credit union and fourth largest in the State of Texas, with over 372,000 members and assets of $4.7 billion as of April 2022.

The University of Houston partnered with the TDECU in 2014 and opened the $128 million TDECU Stadium. It was the largest-ever naming rights deal for a college football stadium at that time. On September 8th, the University of Houston made it official the partnership with TDECU would continue.

The 40,000-capacity John O’Quinn Field at TDECU Stadium is an American football stadium on the campus of the University of Houston. The stadium serves as the home of the Houston Cougars football team, which represents the University of Houston in collegiate football and the Houston Roughnecks of the XFL.

The University of Houston President, Dr. Renu Khator, said, “This stadium would not have been possible without the TDECU partnership. Today, as we enter the Big 12, I don’t think we can dream of being competitive without the tools that we need, and those tools would not be possible without the TDECU partnership.”

‘Houston Public Media’ further stated that one year ago, Big 12 Conference officials voted to accept the University of Houston to its conference for the 2023-2024 seasons. Houston’s Athletic Department plans on spending the $20 million on expanded football operations.

The Big 12 Conference is a college athletic conference headquartered in Irving, Texas, US. It consists of 10 full-member universities. It is a member of Division I of the National Collegiate Athletic Association (NCAA) for all sports.

TDECU President and head honcho Isaac Johnson said since the partnership began 10 years ago, the bank has seen “tremendous” growth in customers and TDECU’s brand recognition is higher than it has ever been – “As we approached this renewal, we looked at ways we could build on that success. We expanded to ensure that TDECU’s strategic engagement has an impact not only in Texas, but beyond as the University of Houston goes into the Big 12.”

In addition to sports agreements, the partnership will allow the TDECU to support career development and financial literacy for University of Houston students, according to Khator.

Concluded Khator, “This partnership is not just about the athletics, this partnership is about the entire University of Houston. The TDECU helps with our Alumni Association and Cougar pantry. We are joining Big 12 and we are very excited to join Big 12. Let’s just be very clear we are not joining Big 12 just to play, we are joining Big 12 to win.”

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at and make use of the 365Coliseum Business.

Watch 250 member-exclusive videos with valuable tips for your venue

« Previous News:
» Next News:

Advertisement Coliseum Summit News Banner - SGL System
Advertisement Coliseum Summit news banner - NEXO