The Q renamed Rocket Mortgage FieldHouse

Article posted by Coliseum, April 29^th, 2019

Image: Cleveland Cavaliers / Gensler

American basketball team Cleveland Cavaliers have changed the name of their premier sports and entertainment venue from Quickens Loans Arena (The Q) to Rocket Mortgage Fieldhouse amid massive $185-million renovation funded by the city and team.

The Cavaliers announced the name change earlier in April, hours before they hosted the Charlotte Hornets in their season finale.

Dan Gilbert, who has owned the Cavaliers since 2005, said he understands if fans are unhappy with the new name. There was a similar sentiment when the 19,000-seat building went from being Gund Arena to Quicken Loans, the Associated Press reported.

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“I know that sometimes (with) change, you get a little resistance and people say, ‘Why are they changing it?’ and ‘How’s that name going to work?”’ Gilbert was quoted as saying by AP.

“We heard that initially when it was the Gund Arena to Quicken Loans Arena. I think after time there will probably be some kind of short nickname that takes place naturally and it will fit right in perfect with Cleveland, Ohio, for a lot of reasons,” he added.

Gilbert mentioned the Rock & Roll Hall of Fame as one of the connections to the new name.

The arena has been under construction since hosting the 2016 Republican National Convention and won’t be finished until the fall when a concert by Akron rock group The Black Keys will officially usher in a new era for the building. Cleveland will host the NBA All-Star Game in 2022.

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