Vegas Ballpark gets caterer, tech sponsor

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new Las Vegas Ballpark Image: The Howard Hughes Corporation

The Howard Hughes Corporation (HHC) recently named Professional Sports Catering (PSC) as the official hospitality partner and Cox Business as the Technology Sponsor for the new Las Vegas Ballpark, the future home of the Las Vegas Aviators, the city’s professional Triple-A baseball team of the Pacific Coast League (PCL) and affiliate of the Oakland Athletics.

According to reports, PSC, the leader in food and beverage for Minor League Baseball (MiLB) ballparks across the country, will treat fans at the new ballpark with an array of innovative gastronomic choices while Cox Business will provide internet, managed Wi-Fi, distributed antenna system (DAS), and video-voice services to enhance the connectivity experience of guests.

PSC’s culinary team has already started indentifying local restaurants to partner with while also studying the food trends and dining preferences in Las Vegas ahead of the ballpark’s scheduled opening in Downtown Summerlin this spring.

“There has never been a more exciting time to be a sports fan in Las Vegas. As we began to imagine the future home of the Las Vegas Aviators, we knew we had to match that excitement with a hospitality program every bit as ambitious as the rest of the ballpark. Professional Sports Catering has crafted the best food and beverage experiences at ballparks throughout Minor League Baseball, and we’re excited to bring their expertise in delivering an incredible game day experience,” Don Logan, President & COO, Las Vegas Aviators, The Howard Hughes Corporation, said in a media statement.

The partnership announcement comes soon after the unveiling of the Las Vegas Aviators as the baseball team’s new name. Additionally, the Las Vegas Aviators recently announced a new two-year Player Development Contract (PDC) with the Oakland A’s in Major League Baseball.

“At Professional Sports Catering we live and breathe Minor League Baseball, but when you’re talking about a market like Las Vegas and a team like the Aviators, we know that everything we do has to be Major League quality. The Aviators are building an incredible culture of focusing on the fan experience, from the moment guests enter the gates through the end of the game, and we’re excited to take on the challenge of showcasing the best flavors of Las Vegas, along with ballpark classics, to fans of all ages,” PSC CEO Tom Dickson said.

Meanwhile Cox Business was confirmed as the Technology Sponsor of the new 10,000-capacity stadium, under a multi-year partnership agreement. As the Technology Sponsor, Cox Business will be the exclusive technology solutions provider for Las Vegas Ballpark, supporting both operational functions and guest-facing technology. The partnership features Cox’s product integration throughout Las Vegas Ballpark, as well as several promotional, marketing, fan activation and community relations initiatives.

“We value our relationship with the Las Vegas Convention and Visitors Authority and The Howard Hughes Corporation, so we’re understandably very excited about this newest affiliation as Technology Sponsor at Las Vegas Ballpark. As sports fans, we look forward to getting behind the Aviators during the team’s first season at its new stadium and helping to create a premier fan experience at the city’s new, first-class baseball venue,” Derrick Hill, Vice President, Cox Business Las Vegas, said.

As part of the deal, Cox Business will offer telecommunications services delivered through fibre optic cable including internet, cable television, voice services, managed public and private Wi-Fi, as well as network infrastructure that includes 380 access points.

The company will also install a distributed antenna system designed to enhance wireless coverage provided by the major carriers within the ballpark. In addition, Cox Business will provide technical support to the on-site ballpark technology team for all major events and ensure seamless operation of all Cox technologies.

Coliseum will return to Las Vegas in August 28-29, 2019, and offer more details about the new Las Vegas Ballpark.

Continue to follow Coliseum for latest updates on stadium business news. Coliseum is dedicated towards building the best global community of sports venue executives and professionals.

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