White Sox to create ‘The Goose Island’



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Chicago White Sox and Goose Island Image: Chicago White Sox

American professional baseball team Chicago White Sox has tied up with Goose Island Beer Company to create a new space at Guaranteed Rate Field, which will be called “The Goose Island” and is set to debut in the 2019 season, according to an official news release by the MLB team.

The remodeled section will be surrounded by running water fixtures along all four sides, giving the space the “island” in its name, the release stated.

The Goose Island” transforms two outfield seating sections into a new space, featuring a variety of seating options. Rows will include field-level views, group party areas and individual seating as well as a fun, social space in a few standing-room rows near the outfield concourse. All areas of “The Island” will have in-seat service. A total of 326 seats will be available in the section, it said.

The first few rows of “The Goose Island” will provide a modernized experience for fans with leather cushion seats complete with armrests and cup holders, device charging ports, television screens and shelves for storage. Seats for this area include in-seat service and $20 of loaded value with each ticket to be spent in-park on food, beverages or merchandise from the White Sox, the release added.

As part of the partnership, Goose Island also will receive naming rights to the bar area next to the visiting bullpen, which will be known as the Goose Island Craft Kave, and a walk-up bar accessible from the 100-level outfield concourse. Within the outfield concourse area, a 10-foot Goose Island tap handle statute will be featured overlooking the ballpark.

Goose Island will continue to receive in-market retail promotions, including a digital activation with White Sox social media during the 2019 season. Goose Island also is a part of the Chicago White Sox Charities corporate partners program.

“It feels like a dream come true to bring Goose Island to the pride of the South Side,” said Todd Ahsmann, President of Goose Island Beer Co. “I’ve been a huge fan my entire life and can’t wait to celebrate in this new space. With great beer and promising team on the field, what’s not to look forward to?”

“‘The Goose Island‘ and the Goose Island Craft Kave are going to be ‘must-visit’ spots for every fan who attends a White Sox game,” said Brooks Boyer, White Sox Senior Vice President of Sales and Marketing. “Goose Island shares our passion for delivering a completely unique fan experience and this new section will not only add to the unique look of Guaranteed Rate Field, but also offer a cool game-viewing experience.”

Founded by John Hall, the Goose Island Beer Company has been brewing award-winning beers in Chicago since 1988. Along with the production brewery and Taproom on Fulton and Wood Streets, the brewing company operates the original Goose Island Brewhouse in Lincoln Park as well as the renowned barrel-aging warehouse at 605 North Sacramento Boulevard. Goose Island prides itself on brewing a portfolio of world-class beers and bringing people together to share in the enjoyment of great beer.

More details on the project will be revealed at the forthcoming Coliseum Summit US, August 28-29, 2019, in Las Vegas, Nevada. Continue to follow Coliseum for latest updates on stadium business news. Coliseum is dedicated towards building the best global community of sports venue executives and professionals.

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