Fans get Taste of Premium at Arena

Twitter Arena first phase of renovation finished Image: Arena

Fans of the National Hockey League (NHL) team Los Angeles Kings got to savor the best of amenities offered by the Arena in Los Angeles, California (US) in a recent fixture of the LA Kings held at the plush venue.

‘yahoo!’ stated that the Los Angeles Kings share the spiffy stadium with the National Basketball Association (NBA) teams Los Angeles Lakers, Los Angeles Clippers and the Women’s National Basketball Association (WNBA) team Los Angeles Sparks.

The 20,000-capacity Arena is a multipurpose arena in Downtown Los Angeles, US. Adjacent to the L.A. Live development, it is located next to the Los Angeles Convention Center complex along Figueroa Street.

‘yahoo!’ further stated that fans finally got to experience the new amenities and renovated areas that were just unveiled as part of the iconic arena’s comprehensive three-year renovation project.

Among the new and reimagined arena locations now accessible to guests are:

  • An expanded and reimagined Chairman’s Club that will provide select season ticket members and VIP guests new benefits and experiences at the Arena’s most private and sought-after location before, during and after events; and
  • Two new LED screens and ribbon boards visible to the upper and lower bowl seating areas, handled by Toshiba, a Founding Partner of Arena.


Among the installations are:

  • Three levels of Ribbon Boards that are more than 3,000 linear feet of versatile video displays which can be programed uniquely for each team and event;
  • Two new giant LED wall video displays measuring approximately 21 feet high by 65 feet wide each and capable of variable content zoning allowing each to show one large image or to be divided into multiple zones to show any combination of live video, instant replays, statistics, graphics, animations, and sponsorship messages;
  • A redesigned and upgraded Impact Sports Bar and Grill on the Main Concourse that will offer guests new food and beverage menus;
  • Improvements to the Main Concourse marked by an entirely new arrival experience, as well as upgrades to the Upper-Level Concourse including remodeled refreshment stands offering new food selections among other fan amenities on each level including:

To make their purchases more efficient while allowing them the ability to return to their seats quicker, guests entering the stores simply insert their method of payment at the entry gates and start shopping. As they select food and beverage items, Amazon’s Just Walk Out technology determines what they take from or return to the shelves. Upon exiting, the method of payment they inserted at the entry gate will be charged for the items taken.

The credit card service company American Express is the official payment partner of Arena, providing select Card Member benefits at various events.

The Just Walk Out technology-enabled locations will sell beer, wine, seltzers, ready-to-drink cocktails, soft drinks, coffee, water, and other select food and beverage items. Guests purchasing alcohol will be required to show their ID to a store attendant for age verification.

  • Introduction of LA’s own Dirt Dog concession stands located on the Main Concourse at Section 102 and Section 112;
  • A refresh of the arena’s Premium and Suite Level Entrances and Concourses.

Recently, the Arena Premium Seating and AEG Global Partnerships hosted ‘Taste of Premium’, a VIP reception on the arena floor providing Premier Members a preview and tasting opportunity for the menu items available this season throughout all of Arena’s Premium Levels including the Luxury Suites, Premier Seats and Premier Tables and Lounges at the Yaamava’ Club by San Manuel.

Michele Kajiwara, Senior Vice-President (SVP) Sales, Premium and Event Services, Arena, commented, “At Arena, Premium memberships are ‘More Than A Seat’. They go above and beyond the games and events that are the foundation of standard sports and entertainment memberships. We pride ourselves in offering our members money can’t buy experiences, and exclusive events like tonight’s ‘Taste of Premium’. Arena is beginning the upcoming 2022-2023 seasons alongside its new naming rights partner, (financial services company), and is welcoming fans back to experience the first phase of the complete top to bottom upgrades and renovations throughout the arena.

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