UEFA Euro 2024 logo ode to football diversity

Article posted by Coliseum, October 11^th, 2021

Image: UEFA EURO 2024

The brand identity for the Union of European Football Associations (UEFA) Euro 2024 was unveiled on the evening of October 5^th at the 74,475-capacity Olympiastadion in Berlin (Germany). The tournament will be held across 10 Cities in Germany in under three years’ time.

‘United by Football. United in the Heart of Europe’ has been presented as slogan for Euro 2024 as well as 10 Host City logos featuring chosen landmarks.

The ‘UEFA’ stated that the tournament logo is derived from UEFA’s 55 member-associations’ flags and their colors, which assemble in various combinations, reflecting the shape of the Olympiastadion roof. The famous Henri Delaunay Cup features at the center of the logo, while the 24 colored slices around the trophy represent the 24 participating teams of Euro.

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The 2024 UEFA European Football Championship, commonly referred to as UEFA Euro 2024 or simply Euro 2024, will be the 17^th edition of the UEFA European Championship, the quadrennial international men’s football championship of Europe organized by UEFA. It will be hosted by Germany from June 14^th, 2024 to July 14^th, 2024.

The Union of European Football Associations (UEFA) is the administrative body for football, futsal and beach soccer in Europe. It is one of six continental confederations of world football’s governing body FIFA. UEFA consists of 55 national association members.

The ‘UEFA’ further stated that the brand promotes a Euro where everyone feels welcome and diversity is celebrated. Football is a place where everyone should feel at home and the brand is a first step in building that home in Germany for UEFA Euro 2024. The brand assets, from the logo, to the patterns and brand video, celebrate the diversity of fans and European football.

The brand is the result of extensive collaboration between UEFA, the German Football Association (DFB) (governing body of football in Germany) and the 10 Host Cities, which started in September 2018, when the host association was announced. The creative agency VMLY&R Branding from Lisbon, Portugal, designed and developed the brand.

The 10 Host Cities for UEFA Euro 2024 in Germany are – Berlin, Cologne, Dortmund, Düsseldorf, Frankfurt, Gelsenkirchen, Hamburg, Leipzig, Munich, and Stuttgart.

The slogan ‘United by Football. United in the Heart of Europe’ further strengthens the message of unity, togetherness and inclusion. It is the same slogan as used in the bidding process and was selected together with the Host Cities. Additionally, the above mentioned Host Cities selected a famous landmark to feature on their respective City logos.

The brand launch was attended by the UEFA President, Aleksander Čeferin, the interim President of the German Football Association (DFB), Rainer Koch, UEFA Euro 2024 Tournament Director Philipp Lahm, as well as the Governing Mayor of Berlin, the Lord Mayors of Dortmund, Düsseldorf, Gelsenkirchen, and Stuttgart, representatives of the other Host Cities, high-level members of the German Federal Government and other invited guests. The event featured a spectacular light show which culminated in the unveiling of the UEFA Euro 2024 logo.

Enthused the UEFA President, Aleksander Čeferin, “It is great to see the logo of UEFA Euro 2024 come to life at the iconic Olympiastadion. From now on, the tournament has a brand identity which reflects the ambition we have together with the host association and Host Cities: A EURO which is truly for everyone. For one month, we will be united by football in the heart of Europe.”

Said the UEFA Euro 2024 Tournament Director, Philipp Lahm, “Euro 2024 will be a Euro for all and we look forward to welcoming fans from across Europe and the world to Germany in the summer of 2024 to celebrate a great football party together. The logo and brand identity for the tournament convey this message perfectly.”

The 51 matches of UEFA Euro 2024 will be held across 10 host venues in Germany in June and July 2024. The full match schedule will be confirmed in early 2022.

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