Tag: naming rights


loanDepot Park set to leave lasting legacy

Miami Marlins naming right deal

The Major League Baseball team Miami Marlins and the California (US)-based holding company loanDepot announced loanDepot as the exclusive naming rights partner for loanDepot Park, the home of the Miami Marlins and world-class special events. ‘Miami Marlins’ stated that the multiyear deal, the... » Read more


‘Bisons’ home now Highmark Stadium

Buffalo Bills new stadium naming rights

The National Football League (NFL) team Buffalo Bills has a new naming rights partner – Highmark Blue Cross Blue Shield of Western New York (US). Effective immediately, the home of the Bills will now be named Highmark Stadium. An announcement in this regard was made by the NFL team on March... » Read more


WME Sports-Benfica to ‘ben’efit from deal

Benfica stadium naming rights

The Portuguese professional football club Sport Lisboa e Benfica announced on March 16th an exclusive commercial partnership with WME Sports, the sports representation arm of the Endeavor-owned WME agency. As part of the global deal struck, WME Sports will take the lead in hunting for naming rights... » Read more


Mandalay Bay hold all the ‘aces’

Mandalay Bay with naming right deal

American brewing company Anheuser-Busch has scored naming rights to Mandalay Bay Events Center, the first company to do so in the 22-year history of the 12,000-capacity arena located in USA’s ‘Sin City’ – Las Vegas. The arena has also got its first naming rights partner. Mandalay Bay... » Read more


Allianz dream run on in naming rights deals

Nice and Allianz renew partnership

The German financial services company Allianz has agreed to a nine-year extension to its stadium naming rights deal with French Ligue 1 football club OGC Nice. The deal was struck in 2012 for initial nine-year duration, the contract has now been extended until 2030 with the new terms to take effect... » Read more


Community first in Austin FC-Q2 deal

Austin FC naming rights

Austin FC, the first professional sports team in one of the country’s fastest-growing large cities, has kept the club’s major sponsorship deals close to home, including a long-term stadium naming rights agreement with financial solutions provider Q2 Holdings for the soon-to-open Q2... » Read more


‘The Red Army’ Cork venue revert to old name

Munster Rugby naming rights

Munster Rugby (Ireland) and the Irish media organization Independent News & Media have mutually agreed to bring their naming rights sponsorship agreement to an end. The Independent News & Media owns the Irish Independent newspaper, which took on naming rights to the stadium as part of its... » Read more